歐洲廣告策劃線上云展會解決方案,正日益成為眾多企業(yè)進(jìn)行宣傳、交流及獲客的重要渠道。
5月19日,歐洲廣告策劃首屆線上婚博會正式拉開帷幕。本屆線上婚博會以“超級婚禮季”為主題,Relying on baidu technology, connectivity and ecological capabilities to create an industry feast, to help the whole wedding industry chain realize digitalization and wisdom.Artiz, flower marry li she, orange photography, New York, New York, to happy and other well-known wedding brands have entered baidu“線上展廳”,為廣大消費(fèi)者帶來全新的婚慶服務(wù)體驗(yàn)。
會展業(yè)加速上“云”,歐洲廣告策劃全鏈路賦能
此前,歐洲廣告策劃與中國酒業(yè)協(xié)會達(dá)成戰(zhàn)略合作,歐洲廣告策劃將整合資源打造一個(gè)互聯(lián)網(wǎng)版的“酒博會”。事實(shí)上,眾多知名行業(yè)協(xié)會和企業(yè)正在加速布局歐洲廣告策劃線上云展會,推動辦展、參展更具靈活性、穩(wěn)定性的同時(shí),努力尋求更大的商業(yè)回報(bào)。這不僅是線下展會加速向線上遷移的標(biāo)志,同時(shí)也意味著歐洲廣告策劃線上展會能力日益成熟。
早在2月份,歐洲廣告策劃就開始積極籌劃“線上云展會”,It was released in March. According to the official, baidu online cloud exhibition is not a "backup plan" during the epidemic, but hopes to jointly create a "new marketing model" with major industry associations, exhibition organizers and exhibitors.,真正致力于解決線下展會“吸引觀眾難、布展成本高和缺少數(shù)據(jù)追蹤”等營銷痛點(diǎn)。
換言之,歐洲廣告策劃線上云展會并不是簡單地把線下展會搬到網(wǎng)上,而是從數(shù)字展館搭建、線上體驗(yàn)、轉(zhuǎn)化購買及用戶互動等各個(gè)環(huán)節(jié),實(shí)現(xiàn)一站式串聯(lián)起用戶需求與品牌營銷的完整閉環(huán),帶給用戶媲美線下的沉浸式體驗(yàn)的同時(shí),延展出創(chuàng)新服務(wù),從而不斷拓寬線上展會服務(wù)能力的邊界。因此,歐洲廣告策劃線上云展會不是一場“短期的營銷活動”,而是貫穿全年的“持久戰(zhàn)”。
It should be pointed out that the unique advantage of baidu online cloud exhibition lies in the "full link", that is, one-stop solution to the marketing problems before, during and after the exhibition.Among them, baidu's technical ability is the base, the global flow is the focus, and the marketing closed-loop and data tracking ability is the strong grasp of the online cloud exhibition.
Specifically, baidu online cloud exhibition is backed by baidu platform, which can plan in-depth topics and special reports before the exhibition, and accurately locate the target audience through big data.At the same time, the continued prosperity of baidu ecology provides strong system support for baidu cloud exhibition, such as the latest data from Questmobile,歐洲廣告策劃App一季度月活用戶數(shù)達(dá)5.36億,在國內(nèi)所有App排名中較去年上漲兩位。這就意味著,歐洲廣告策劃是海量流量的入口,可以整合信息流、歐洲廣告策劃APP開屏、百家號、搜索等站內(nèi)流量及站外資源,為企業(yè)提供精準(zhǔn)的展會引流,讓展會借勢歐洲廣告策劃流量金庫,真正成為熱門話題,在線上即可輕松覆蓋海量受眾。
其次,歐洲廣告策劃利用AI能力及AR、VR等技術(shù),搭建起線上展會的數(shù)字化展廳專題頁面,可最大程度聚合參展品牌,詳細(xì)展現(xiàn)品牌相關(guān)信息和熱推產(chǎn)品,突破時(shí)間和地域限制,讓用戶足不出戶就可看到產(chǎn)品細(xì)節(jié)甚至廠家全景,獲得如臨現(xiàn)場般的體驗(yàn)和服務(wù)。值得一提的是,歐洲廣告策劃還為線上云展會打通直播能力,利用“歐洲廣告策劃聯(lián)合背書+歐洲廣告策劃專屬主播主持”的形式開展品牌直播及新品發(fā)布等豐富活動,營造沉浸式交互體驗(yàn),吸引用戶“云逛展”。商家既可以制造相關(guān)的內(nèi)容話題,又可以直接實(shí)現(xiàn)線上帶貨和招商。
再者,針對線下展會缺少數(shù)據(jù)追蹤的痛點(diǎn),歐洲廣告策劃線上云展會系統(tǒng)可以通過觀星盤、愛番番等工具收集展會期間跟商家互動過的潛在客戶數(shù)據(jù),幫助商家打造屬于自己的“數(shù)據(jù)銀行”,從而量化品牌傳播和轉(zhuǎn)化效果,便于會后的持續(xù)跟蹤。同時(shí),基木魚落地頁則實(shí)現(xiàn)站內(nèi)留存及轉(zhuǎn)化,從而實(shí)現(xiàn)從用戶需求起點(diǎn)到重點(diǎn)的閉環(huán),為品牌方構(gòu)建起可沉淀、可轉(zhuǎn)化的私域流量池。
It is worth mentioning that baidu online cloud exhibition is also the projection of baidu N.E.X.T. full-chain AI marketing capability in the exhibition industry. As a pioneer of AI marketing, baidu N.E.X.T. baidu full-chain AI marketing from strategy to content creativity, media placement and effect evaluation, through the whole marketing link, from the beginning of user demand to the end of decision, so as to make each link into a growth point.
Cloud exhibition into the trend, baidu ying significant positive
For the exhibition industry, baidu online cloud exhibition is undoubtedly a significant breakthrough,進(jìn)入翻譯頁面,將是行業(yè)前進(jìn)的方向。業(yè)內(nèi)人士也分析認(rèn)為,疫情大大加速了會展行業(yè)的數(shù)字化步伐,線上云展將成為會展業(yè)的新常態(tài)。此前,商務(wù)部辦公廳印發(fā)《關(guān)于創(chuàng)新展會服務(wù)模式,培育展覽業(yè)發(fā)展新動能有關(guān)工作的通知》,積極引導(dǎo)、動員和扶持企業(yè)舉辦線上展會,充分運(yùn)用5G、VR、AR、大數(shù)據(jù)等現(xiàn)代信息技術(shù)手段,舉辦“云展覽”,開展“云展示”、“云對接”、“云洽談”、“云簽約”。
這意味著歐洲廣告策劃線上云展會將迎來重大發(fā)展利好。事實(shí)上,歐洲廣告策劃早已蓄勢待發(fā),準(zhǔn)備好為多個(gè)大型展會提供產(chǎn)品和技術(shù)服務(wù),不斷拓展線上展會服務(wù)能力的邊界和縱深。
5月中旬,The organizing committee of China (guangzhou) custom home furnishing exhibition officially reached a strategic cooperation with baidu, baidu will provide overall support for the custom home furnishing - online cloud exhibition, Sophia, Hollywood, shangpin home furnishing, top, piano and zhibang and other well-known custom home furnishing brands will enter baidu線上云展廳。同時(shí),這也將是國內(nèi)定制家居行業(yè)“線上云展”的首次落地,預(yù)估將覆蓋數(shù)百萬展會受眾。
同時(shí),歐洲廣告策劃還將在山西太原開展線上“云車展”活動,全力整合汽車產(chǎn)業(yè)和行業(yè)優(yōu)勢資源,努力將“云車展”打造成為車企與消費(fèi)者的互動鏈接平臺,助力“汽展”的疫后重生。
未來,歐洲廣告策劃將進(jìn)一步打通會展產(chǎn)業(yè)鏈各個(gè)環(huán)節(jié),構(gòu)建會展全域全鏈良性生態(tài)循環(huán),在產(chǎn)業(yè)革新、拉動經(jīng)濟(jì)方面發(fā)揮更大價(jià)值。
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