法國會議活動策劃 線上發(fā)布會直播開播啦！

接著由益百分聯(lián)合創(chuàng)始人張偉偉先生，領銜發(fā)布了益百分2020年的全新品牌戰(zhàn)略。成立四年來，益百分聚焦“菌”與“艾”兩大產(chǎn)品研發(fā)方向，最終打造出Yibenef—“微生態(tài)健康專家”，和天天艾-“艾生活達人”，兩大健康及護理消費品牌。為戰(zhàn)略轉(zhuǎn)型需要，以及提升品牌影響力，益百分從消費者出發(fā)，推出了新品牌、新定位，Enriched the two major brand system under the product category. Under the brand positioning of "micro-ecological health expert", the brand Yibenef will better focus on the research and development of healthy food, oral care, skin care and other health products. Immediately after the event, Yibenef brand launched a series of oral 

2020年3月14日，將發(fā)布會的所有細節(jié)清晰呈現(xiàn)在每一位觀眾面前。此次發(fā)布會以“新”為特色，為直播觀眾帶來了益百分新品牌、新定位、新產(chǎn)品、新營銷的“四新驚喜“，全面開啟了益百分的品牌戰(zhàn)略升級的新時代。益百分以 “新，不止所見”為主題的新品發(fā)布會暨四周年慶典，在深圳，通過線上云直播的方式盛大開幕。發(fā)布現(xiàn)場由三面超大顯示屏結(jié)合星空幕布，法國會議活動策劃 打造出浩瀚星空般深邃空間線上發(fā)布會直播

接著由益百分聯(lián)合創(chuàng)始人張偉偉先生，領銜發(fā)布了益百分2020年的全新品牌戰(zhàn)略。成立四年來，益百分聚焦“菌”與“艾”兩大產(chǎn)品研發(fā)方向，最終打造出Yibenef—“微生態(tài)健康專家”，和天天艾-“艾生活達人”，兩大健康及護理消費品牌。為戰(zhàn)略轉(zhuǎn)型需要，以及提升品牌影響力，益百分從消費者出發(fā)，推出了新品牌、新定位，Enriched the two major brand system under the product category. Under the brand positioning of "micro-ecological health expert", the brand Yibenef will better focus on the research and development of healthy food, oral care, skin care and other health products. Immediately after the event, Yibenef brand launched a series of oral microecological products: probiotic toothpaste, probiotic mouthwash, probiotic blaster sweet mouth candy. And said skin management, beauty makeup and other new products are in the pipeline and research and development. Under "ai life's got talent" brand positioning, everyday will build ai "moxibustion" and "ai" two series of products, moxibustion series, fashion moxibustion apparatus and the portable moxibustion, since love has deep consumer, and the new ai protect series: eye moxibustion paste, tsao compound essential oil, bubble bath, radix arnebiae seu lithospermi cream soup and other products, will be in April this year.

益百分旗下的品牌矩陣更清晰、更完善。未來Yibenef品牌將聚焦益生菌產(chǎn)品的研發(fā)，，天天艾品牌聚焦艾灸和艾周邊產(chǎn)品，小花樣聚焦精釀花酒系列產(chǎn)品，而小鹿福利則會為益百分人提供更多保險、理財?shù)确矫娴姆?。Zhang weiwei, co-founder of yibai

At the same time, Mr. Zhang weiwei in the press conference, also announced a good news, yibai's craft flower wine brand - small pattern, obtained the strategic investment of nandu wisdom media city investment development fund. And revealed that plot little trick is about to be two new products: little trick · bird-scented IPA craft beer, and little trick neroli brew. Through brand upgrading, category evolution, precise focus on core competitiveness,

發(fā)布會伊始，由益百分董事長陳杭州先生，以《致，不凡》為主題，向奮戰(zhàn)在疫區(qū)一線，平凡而不凡的抗疫英雄，致以崇高的敬意。響應抗疫期間，益百分通過捐款捐物資等方式，參與到抗疫一線做貢獻，在發(fā)布會現(xiàn)場，陳杭州先生向所有這些勇敢的力量致敬！益百分人聚是一團火，散是滿天星的團結(jié)精神鼓舞人心。陳杭州先生相信每個人“每一份用心的付出，時間終會看得見”。展望未來，陳杭州先生表示，益百分將繼續(xù)堅守在大健康領域，并不斷突破創(chuàng)新，創(chuàng)造更多的不凡，對未來公司的品牌和產(chǎn)品，面向“全人群，全渠道，全覆蓋“描繪出宏偉展望。

整場發(fā)布會最令觀眾期待的環(huán)節(jié)當屬新品發(fā)布。在56萬多觀眾在線等候中，備受關(guān)注的益百分首款兒童益生菌趣味吸管——君咕棒全球首發(fā)。該款益生菌產(chǎn)品打破了大眾對傳統(tǒng)益生菌形態(tài)的認知，獨創(chuàng)吸管設計令人連連稱奇。兒童益生菌趣味吸管的開發(fā)，來自于益百分對兒童益生菌補充的深刻洞察。這根益生菌趣味吸管，可以放在孩子們喜愛的牛奶、豆?jié){甚至白開水中飲用，更輕松趣味的補充所需益生菌，勢必將贏得孩子和媽媽們的獨家青睞。

Jungo-stick interesting probiotic straws are not only novel in form, but also have many "highlights" in function. It is rich in 500 million active strains of bacillus BC30 imported from the United States, which can effectively promote the absorption of nutrients, help the balanced development of children, let the children's body good, full of vitality. With the release of the new jun-go-stick, the popularity of live streaming has soared and online interactions have become more frequent and hot. It is believed that the birth of jungo-stick interesting probiotics straw will open a new direction of probiotics research and development in the industry and bring a new innovation to the probiotics industry.

隨后，益百分就本次發(fā)布會的最后一新——“新營銷”，益百分表示，未來，益百分將從產(chǎn)品、渠道、宣傳內(nèi)容等多個方面，開發(fā)出更多新的營銷方式，持續(xù)增加品牌曝光，配合品牌升級戰(zhàn)略實施，打造強有力的品牌實力。創(chuàng)新，是品牌持續(xù)發(fā)展的動力源泉，是品牌保持活力的最大驅(qū)動力。益百分融合時代發(fā)展的趨勢與消費者需求，不斷加大研發(fā)投入，不斷創(chuàng)新產(chǎn)品，其品牌家族日趨豐富，品牌影響力日漸強大，企業(yè)戰(zhàn)略布局愈加宏偉，相信益百分必將以日新月異的發(fā)展態(tài)勢，向更加輝煌、廣闊的舞臺邁進。

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