拓源助你輕松在國(guó)外開(kāi)新聞發(fā)布會(huì)及海外新品發(fā)布會(huì)

來(lái)自：www.gdoverseashn.cn 

部分圖文來(lái)自于公開(kāi)網(wǎng)絡(luò)，轉(zhuǎn)載僅為分享知識(shí)。

怎樣才能在海外做好一場(chǎng)發(fā)布會(huì)呢?  從籌備到策劃執(zhí)行，每一場(chǎng)活動(dòng)都少不了專(zhuān)業(yè)人員的指導(dǎo)與參與。

找一家國(guó)內(nèi)靠譜的海外活動(dòng)公司，比盲目崇拜海外本土的公關(guān)公司要更有效。

下面，小編為您帶來(lái)一場(chǎng)活動(dòng)要具備的各種要素及考量：

Keywords: Overseas Event Planning, Overseas Event Execution Company, Overseas Event Company, Overseas Public Relations Event Company

國(guó)外媒體邀訪合作流程

1）確定傳播主題，制定傳播策略

根據(jù)活動(dòng)類(lèi)型（新品發(fā)布會(huì)/品牌包裝/開(kāi)業(yè)上市/主題活動(dòng)）
確定本次傳播主題，常規(guī)傳播均以品牌推廣或者促進(jìn)銷(xiāo)售為目的
根據(jù)主題進(jìn)行：稿件規(guī)劃/傳播形式及載體確定/發(fā)布周期規(guī)劃

 2）根據(jù)傳播策略，選擇對(duì)應(yīng)媒體

大眾化媒體：央視/衛(wèi)視/門(mén)戶網(wǎng)站/報(bào)社媒體
行業(yè)媒體：行業(yè)本身所屬的專(zhuān)業(yè)媒體，如金融、時(shí)尚、 IT等
確定報(bào)道形式：是視頻媒體報(bào)道還是圖文專(zhuān)題報(bào)道

3）邀請(qǐng)計(jì)劃制定，預(yù)算媒體費(fèi)用

制作媒體通聯(lián)表、行程表
制作媒體發(fā)布進(jìn)度表
制作媒體發(fā)布預(yù)算表

4）根據(jù)計(jì)劃清單，跟媒體溝通確認(rèn)

與媒體溝通相關(guān)報(bào)道選題
確認(rèn)媒體行程表安排

5）活動(dòng)現(xiàn)場(chǎng)統(tǒng)籌，安排媒體專(zhuān)訪

媒體現(xiàn)場(chǎng)分類(lèi)簽到
專(zhuān)人引導(dǎo)媒體參觀
安排媒體專(zhuān)訪時(shí)段

6）傳播報(bào)告匯總，消化盤(pán)整效果

提供電子版報(bào)告
視頻媒體報(bào)道光盤(pán)存檔
紙質(zhì)媒體郵寄樣報(bào)

海外展位搭建 TOWIN Public Relations Media towinevent.com is a professional company engaged in public relations event planning. It is one of the top ten public relations planning organizations in Guangdong Province. It is an outstanding member of China Public Relations Association. It is committed to solving the needs of customers'public relations event in an all-round way. With our strong planning and execution capabilities, we provide all-round one-stop conference and exhibition services for customers'global demand for exhibitions and event: overseas conference planning, award tourism, exhibition services, event planning and execution, exhibition design and construction, foreign special installation and construction, etc. Service countries can cover: the United States, France, Germany, Southeast Asia, Hong Kong, Macao, Taiwan, Singapore, Dubai, Japan, Brazil, Mexico, South America, Europe and other regions. As a professional organization devoted to the planning of first-line brand event for 12 years, Tuoyuan Public Relations Media staff are full of passion, with full confidence to provide you with professional public relations consultancy services, to present you with more exciting public relations event!